Gran Tierra wanted to celebrate a very successful year in way that would reflect the company’s culture of innovative exploration and discovery in oil resources. To achieve this the annual was designed with two views in mind—high level and on the ground. The Corporate Profile provides high-level information designed in a dashboard format. The smaller book features the on the ground view, highlighting the challenges, excitement and pride the people of Gran Tierra experience during a typical day on the job. Custom typography with hand painting communicates the company’s innovative spirit and culture while keeping a corporate feel. Bringing these distinct pieces together into one package tell the company’s story in a memorable way.
- Bold typography Hand-painted lettering within a corporate font framework achieved the right balance.
- Unique binding and book assembly Content was broken out into three books, each with a unique focus. A combination of perfect, wire and green topstitched bindings were used, providing investors with a unique interactive experience.