To build momentum around a key thought leadership campaign, a video was commissioned. It needed to tell the story in a succinct manner to pique interest to learn more. Traditionally we would produce one longer video. My recommendation was to split it out into 3 easy to digest, shorter pieces instead. This way each video could be launched separately to keep the campaign active over a longer period. In addition, the shorter length is more easily shared though social channels.
This video series was a collaboration with an external vendor to develop the creative. The direction was to keep it fast paced, highlight key areas of content, and align with our brand.