Our firm’s research concluded Canadian businesses are in for challenging times of change ahead, and most aren’t prepared. The design needed to cut through the clutter and draw the target audience to download the content. I developed the concept of using weather as an analogy, combining striking photography with integrated messaging to bring the story to life.

Executions included the print report, LinkedIn ad campaign, advertising on UP Express trains, shareable Infographics and a deloitte.ca landing page developed in collaboration with an external agency.

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  • Bold Imagery Bold photography featuring storms, technology and extreme climate grabbed attention and supported the story.
  • Optimized ad placements Testing social media ads ensured content was readable on both desktop and mobile versions
  • Strong Headlines Close collaboration with the copywriter ensured images and copy worked together to make the content stand out.