Our creative team was tasked to demonstrate the success of the company’s investment thesis to shareholders with a microsite. Through meetings with the executive team, the theme “building real value in uncertain times” was developed. The theme aligned well with SRC’s portfolio focused on hard assets. The company’s thinking was that paper backed assets such as the US dollar were at risk, while essential resources such as food and agriculture related investments, oil and gold would retain their value in uncertain times.
To prove SRC’s deep understanding of global macro-economic trends, we sourced imagery with a journalistic feel to juxtapose against the thesis statements. The images reflected some of the uncertainty in the market with a level of authenticity that resonated with investors.